AI for Consumer Packaged Goods

Every CPG company is investing in AI. Most are stuck in pilot mode.

LinkageLabs.ai helps consumer packaged goods brands move from experimentation to enterprise impact — with 90-day implementation sprints, AI agents and agentic workflows, and executive peer groups built for how your industry actually operates.

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75%
of companies are adopting AI — but only 35% of their people have received any training
Workera / IDC AI Skills Gap Report, 2025
<6%
have scaled AI with measurable business impact
McKinsey State of AI, 2025
13%
of CPG leaders report widespread use or full workflow integration in marketing
BCG, 2025

Most CPG teams have the ambition. What they lack is the training, the structure, and the system to move from scattered adoption to real implementation. They don't need another AI demo — they need workflows that run inside their actual business, this quarter.

What We Do

Implementation sprints, AI agents, and a peer network purpose-built for CPG.

Implementation

90-Day Implementation Sprints

In 90 days, every person on your team builds their own AI Operating System — and learns a repeatable process to keep making progress. Our consultants lead the engagement: daily standups, weekly working sessions, hands-on help when your people get stuck, and management reporting so leadership sees real progress, not promises.

  • Humans + Agents platform: 1,200+ workflows, video training, adoption tracking
  • Embedded consultants leading daily standups & weekly sessions
  • Hands-on build support — we get in the work with your team
  • Management status reports with real adoption metrics
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Agents

Agents & Agentic Workflows

Free your team to focus on strategy, creativity, and the human judgment that drives your brand — while AI agents handle competitive intelligence, social listening, consumer insights, and more. However you want to work, we meet you there.

  • Custom builds — we design, build, and install agents tailored to your business
  • Off-the-shelf — ready-built agents for common CPG use cases, available on demand
  • Build it with you — we train your team to create and maintain their own agents
Explore agent solutions
Peer Groups

CPG AI Executive Roundtables

Quarterly peer groups where CPG leaders work on real AI implementation challenges together. Non-competing businesses, practitioner-focused, action-oriented. You arrive with problems. You leave with solutions running.

  • 8–12 leaders per cohort, VP and C-suite
  • Application or invitation required
  • Facilitated working sessions, not panels
  • Leave with workflows you can deploy immediately
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Michele DeKinder-Smith
Who's Behind This

Michele DeKinder-Smith

Founder, Linkage Labs & Linkage Research

I've spent 28 years working with consumer brands — driving insights, building strategy, and turning data into decisions from the shelf to the boardroom. That's the foundation of everything we do at Linkage Labs.

Through Linkage Research & Consulting, my team and I have served CPG companies from mid-market challengers to Fortune 500 enterprises across qualitative research, market segmentation, shopper insights, and strategic consulting. Many of those relationships are 10–20 years deep.

I built Linkage Labs because the brands I've worked with for decades are now facing the same question: how do we actually operationalize AI? Not in theory. In the workflows their teams use every day. I'm not a technologist parachuting into CPG. I've lived here for nearly three decades.

Behind every engagement is a team — AI users, AI agent builders, AI strategists, and implementation specialists who bring the same consumer-industry depth. When you work with Linkage Labs, you get a partner who stays in the work with you.

28

Years in consumer industries

F500

To mid-market clients served

7+

Team members, Chicago-based

Who This Is For

Built for CPG leaders and teams ready to move from scattered adoption to a real system.

Marketing & Brand

Move from one-off prompt experiments and siloed efforts to an AI Operating System for content, insights synthesis, and campaign optimization — built in a 90-day sprint.

Supply Chain & Ops

Replace fragmented tool adoption with structured AI workflows for demand forecasting, inventory, and logistics.

Insights & Analytics

End scattered individual experimentation. Build consistent AI-assisted analysis, trend detection, and evidence-based decision-making.

Innovation & R&D

Get cross-team alignment on AI tools and methods. Accelerate pipeline development, concept testing, and go-to-market.

Enterprise Leadership

Build an AI Operating System that connects to business outcomes. Gain real-time visibility into adoption across functions with management reporting that drives engagement.

The CPG leaders who operationalize AI now will define the next decade.

Whether you're ready for a 90-day sprint, need AI agents working for your brand, or want to join a peer group of CPG leaders — let's talk about where you are and what makes sense.

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